Jabong is one of my favorite places to shop online (you’re looking at a long time platinum member, baby! :p) and I love how most of the orders I place over there get delivered in as little as a day. The site launched in the same year that I moved to India and saved me from having major online shopping withdrawal symptoms. After mostly shopping online in the States, I was really beginning to miss the comfort of shopping from home.
Apart from being a trusted and reliable shopping site, what I like about Jabong is that they always try to go above and beyond the realms of online shopping. Their recently launched fashion and lifestyle magazine The Juice is really well-executed and a delight to read and now they are about to launch a one-of-a-kind India Online Fashion Week (IOFW), which will give aspiring designers, models, makeup artists, hair stylists, and fashion photographers a platform to showcase their talent. The best of the lot will be shortlisted, groomed by celebrity mentor Yami Gautam, and will work together to launch a fall collection that will be sold exclusively at Jabong.com.
The idea of an instantly “shopable fashion week” is super interesting and I’m so excited about being introduced to fresh talent. And the best part? You don’t need an invitation to attend this fashion week, so no more being subjected to the “you can’t sit with us” attitude. Everyone’s invited! Just log on to iofw.com this month from July 25th to July 30th, and catch all the madness live!